A10 – Conduct a focused communication
This management activity belongs to the Project Initiation group. The activities in this activity group create a foundation for the program and help decide whether it’s a good idea to run the program.
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What
It’s time to tell everyone in the organization and some of the other stakeholders that the program is approved and about to be executed.
Why
In many organizations, projects and programs start and end with no clear indication, and most employees (and even managers) don’t know the range of projects and programs happening in the organization. In this way, many of the potential conflicts will stay hidden until it’s too late. It also causes everyone to be focused on their specialist activities without having a sense of the program as a whole and without being able to align themselves with the goals and collaborate properly with everyone else. The focused communication is an opportunity to avoid some of these issues by creating commitment and encouraging collaboration.
Who
The program manager is responsible for the focused communication.
How
You need to tell people what the program is, why it’s important to do it, and what the solution of the target Scenario is. You should keep the message as short and clear as possible for it to stay effective.
The communication can be done via email. Sometimes, especially in larger and more critical programs, you can even have an event to announce the program.