A06 – Name the program

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What

This activity sets the name of the program or adjusts the existing one if it was set before by someone else. The new name will be used from this point on to refer to the program throughout the organization and possibly beyond.

Why

The name of a program can have a large impact on it. Often, programs are named after the “obvious” solution they might use to create the expected outcomes. However, that’s wrong and must be avoided because it limits your options.

Who

The name will be set by the program manager with help from the solution ideation team.

How

In activity A05, you will have gone deep into the outcomes expected from the program, and you will have distanced yourself from the implied solutions that some stakeholders may consider obvious. You can use that information and select a name that’s neutral enough and only refers to the expected outcomes without implying any solutions.

Sometimes, selecting a truly neutral name is difficult or impossible. In that case, you can select an abstract or arbitrary name; for example, “Docs26” for a program that’s supposed to change something related to the way people work with documents in the organization and has started in 2026.