---
title: Conduct a focused communication
acode: G03
principles: 
  - 3
  - 4
  - 5
---

Send a short message to announce the benefits realized from the project and the plans for improving them. This information may be shared with a small group of authorized people in the organization (e.g., managers and directors), or with everyone. The preference is to share it with everyone. 


## Purpose 

This is a continuous reminder for the recipients that projects are done for their benefit, and they need to consider this in their current and future projects.


## Common pitfalls 

Considering the following can help you avoid some of the commonest problems:

* Don't consider everything as confidential, but share the information with the whole organization when possible. 
* Keep the message short and clear.
* If you are responsible for multiple small projects, you can combine their reports into one, but make sure that every project is covered. 

