---
title: Conduct a focused communication
acode: E03
principles: 
  - 3
  - 4
  - 5
---

Send a message to all team members telling them about the project achievements during the month and thanking them for their contributions. 


## Purpose 

It reminds everyone to stay focused on the objectives rather than on isolated specialized activities. When done properly, it helps unify the team. 


## Common pitfalls 

Having the following in mind will help you avoid the commonest pitfalls: 

* Focus on achievements rather than the amount of work done. 
* Keep the message clear and avoid corporate talk. 
* Keep the message short -- preferably just a few lines. 


